VivoCity launches a brand-new Beauty Aisle at Level 1, housing four popular beauty brands Chanel, Shu Uemura, Yves Saint Laurent alongside cult favourite Urban Decay, who has chosen VivoCity as the first mall in Asia to open its flagship boutique. The 530-square-feet Urban Decay flagship boutique draws inspiration from the brand’s edgy feminine personality, characterised by splashes of its signature metallic violet hue and gunmetal interiors to reflect its daring individuality, giving the space a cool, urban appeal. The boutique will carry their best-selling Naked eyeshadow palettes , and their latest addition, the Vice4 eyeshadow palette.
“Singapore was the first Asian market where Urban Decay launched the brand. When we were looking at where in Asia to build our first free standing store to express beauty with an edge, we naturally gravitated towards Singapore”, expressed Irene Goh, General Manager of L’Oreal Luxe.
“We are delighted that Urban Decay has chosen VivoCity over other retail venues to set up their first Asian flagship retail store,” says Joanna Lee, VivoCity’s Head of Retail Management. “This new addition and others will boost the mall’s profile as Singapore’s leading lifestyle mall, offering a complete range of retail trade-mix covering all genres and audiences to delight and excite our shoppers.”
Free Mini Makeover To celebrate the launch of the new beauty additions in VivoCity, the mall partners Beauty by Nature, Etude House, Shu Uemura, Urban Decay and Yves Saint Laurent to give mini makeovers to shoppers. Held on the second and third weekends of November from 12pm to 8pm, shoppers can simply pop by the makeover booth at Level 1 (North Court) to unveil a new look for themselves. Win Vouchers and Beauty Hampers! To sweeten things further, shoppers can participate in the mall’s Instagram contest to win $100 Mapletree vouchers and Beauty Hampers worth more than $750 each! The contest runs from 13 – 22 November 2015, where shoppers can strike their best pose at the photo corner and upload their photo with the hastag #VivoBeautyAdditions to enter. Five most popular photo entries with the highest number of likes will become the lucky winners! You can even show your photo at participating outlets to enjoy special deals and discounts on your beauty purchases too!
Redeem $20 Mapletree Vouchers with Beauty Purchase Additionally, shoppers who spend a minimum of $200 in a single receipt at any of the participating beauty tenants between 2 – 30 November 2015 stand to redeem $20 Mapletree vouchers, limited to the first 500 shoppers.