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Carlsberg Does Football Better For Fans This UEFA EURO 2016

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True to its promise of delivering probably the best experiences to consumers and fans, Carlsberg is heating up UEFA EURO 2016 with commemorative limited edition can and bottle designs, exclusive Carlsberg UEFA EURO 2016 merchandise and the football superstar experience of a lifetime!

Bring the UEFA EURO atmosphere into your living room this season with limited edition Carlsberg cans! Decked out in vivid UEFA EURO 2016 colours, these stunning cans will be available for purchase in 12-can packs (320ml per can) at all major super and hypermarkets from 1 June. Official UEFA EURO 2016 merchandise such as luggage bags, Adidas team bags, deck chairs, and beach towels are also up for grabs. Simply spend a minimum of $75 on Carlsberg products from 1 June to 31 July to take home a piece of the eminent tournament. Merchandise are available for redemption till 31 August, while stocks last.

The Carlsberg UEFA EURO 2016 design is also available in 644ml quart bottles at participating coffeeshops and hawker centres. Football aficianados will certainly be pleased to know that Carlsberg has released four Carlsberg UEFA EURO 2016 jerseys featuring the national colours of France, Spain, Germany and England respectively. Two designs will be made available each month for May and June, so fans should keep an eye out for their favourite national team. To redeem one, look under the bottle caps and collect 18 that feature a printed jersey icon, This promotion is valid from 1 May to 30 June 2016. Jerseys may be redeemed directly at participating coffee shops and hawker centres, while stocks last.

And to top it all off, Carlsberg is offering fans the chance to watch the semi-finals live in Lyon, France AND live it up as a true football superstar. For the first time ever, fans will be given unprecedented access to the Stade de Lyon pitch, where they will have the chance to play, interact, and probably score some goals with some of the biggest names in football, courtesy of Carlsberg. Five lucky fans and their friends will win the exclusive pairs of tickets worth $22,000 each. Winners will travel to Lyon, France from 6th to 8th July. Months of preparation have gone into making football fans’ ultimate dreams come true, including ensuring the winners receive access to customised fan kits, access to legendary football players, and unique VIP experiences in Lyon, France.

This once-in-a-lifetime experience is testament to Carlsberg’s commitment to do it better.. for the fans and in delivering superior experiences that exemplifies the tagline of “Probably the best beer in the world”.

For more information on how to win probably the best prize in the world, consumers can visit

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