Skechers, The Comfort Technology Company™ and global leader in lifestyle and performance footwear, is delighted to announce that actor Lawrence Wong has been signed as its Singapore Brand Ambassador for the second year running.
“It has been a pleasure working with Lawrence Wong this past year. His wide-reaching appeal to Singaporeans of different ages and demographics has helped elevate our brand profile and visibility. His clean-cut image, versatile style, and warm personality align with our brand persona, and we are happy to continue our partnership with him,” said Zann Lee, Managing Director of Skechers Southeast Asia.
With an overwhelming fan base, including over 340,000 followers on Instagram, Lawrence's star power continues to shine. His positive, persevering disposition has inspired many, and his ability to pull off different looks with ease and charisma – be it the varsity trend, athleisure vibe or denim chic, has impressed others.
“Thank you, Skechers Singapore, for believing in me and giving me the privilege to be the Brand Ambassador for the second consecutive year. Wearing Skechers’ comfortable, stylish footwear and apparel always keeps me energetic and happy, and it is energising to work with a fervent team for such a dynamic brand. I can’t wait to share more exciting new collections from Skechers with everyone during this new term,” said Lawrence Wong.
With his ambassadorship, Lawrence will front Skechers Singapore’s marketing and social media campaigns for new footwear collections, starting with Skechers California Pack, as well as for upcoming lifestyle, performance, apparel and collaboration collection launches.