• Dennis Toh

Gushcloud VS Xiaxue: 4 Things You Need to Know

Social media giants are at wars.

Gushcloud, the social media online marketing agency and Xiaxue, Asia-Pacific’s Top Blogger, has a long history of unresolved feud, fueled by the competition and business ethics of the same industry. The social media war has led to many already picking sides. You can read about Xiaxue’s post here. We picked out 4 things from the online war that you should know by now:

1) Gushcloud bloggers are in solidarity, against their perceived greater-evil, Xiaxue

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Gushcloud has always been selling the idea of a “family” within their network of bloggers, having regular gatherings and sponsored outings for their bloggers. This ideology certainly served them well, with their bloggers keeping firm on their ground and standing by the company amidst The Exposé. Gushcloud bloggers have been curating campaign messages (see #FaithInGushcloud) on social media platforms and pushing the progress in the war. However, we are unsure on this strategy, especially since critics could say that the company is not addressing the key allegations but diverting the general masses towards an emotional rebuttal campaign.

2) Gushcloud’s Co-Founder Althea Lim speaks up


althea

Co-Founder Althea Lim addresses on her blog mainly on 2 specific issues: The Intention of Xiaxue’s “defamatory” post as well as The Accusation of KayKay’s bought YouTube views. In her post, she also released a personal statement. The only baffling issue is that Althea is asking to be sued to prove Gushcloud’s innocence. It gets a little dramatic and somewhat emotional. She was however speaking on her personal capacity, which was perplexing to us.

3) Some Gushcloud bloggers have spoken up


masked


thekife

The Kife wrote a blog post on his blog here and Kay Kay has also responded to Xiaxue here. The Kife wrote a more emotional post against Xiaxue’ allegations and Kay Kay’s central focus was on the topic of Astroturfing. However, it was later rebutted by Xiaxue with her screenshots of Kife and Yutaki, particularly on threads related to Kife’s displeasure in the GC management.

4) Funny memes are on a roll


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And it seems the first blog post couldn’t be more timely, posted on a day where festive mood is on its high and resources are perhaps not the most optimised with year end traveling and partying.

Whichever the outcome is, we certainly hope for a peaceful end to 2014. Let us spread more good during this holiday season.

Writer: Leong Chee Sheng

#gushcloud #singapore #socialmediawar #xiaxue

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