If you have been catching up on the social media trends, you will definitely catch a glimpse or hear about the innocuous #IceBucketChallenge. A wonderful cause at heart, the challenge first kicked off in the US by the family of Pete Frates, a baseball player who was diagnosed with ALS.
Amyotrophic lateral sclerosis (ALS) — also referred to as motor neurone disease, is a neurodegenerative disease characterized by muscle spasticity and rapidly progressive weakness due to muscle atrophy. It is the most common of the five motor neuron diseases. There is no known cure for ALS and research in this field can cost at least US$80 million.
The ALS Ice Bucket Challenge, as literal as the name suggests, is dumping cold water over one’s head. The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads. Nominated people have 24 hours to comply or forfeit by way of a charitable financial donation for ALS research. This act has since gone viral and has raised over $41.8 million in donations from July 29 until Aug 21. Talk about the power of social media in our age and time. With so many participants including A-lister celebrities, who are our picks for the Top 5 Favourite #IceBucketChallenge?
5. Taylor Swift
4. John Krasinski & Emily Blunt duo
3. George Bush
2. Anna Wintour
1. Anthony Carbajal
Viral content works both ways – we have seen so many hopping on the bandwagon of dumping cold water on themselves to get the attention and hype but let us get back to the root of this online campaign – which is to raise awareness to the terrible neurodegenerative disease that could possibly affect any of us. Be passionate, be kind, spread the word for the good cause #ALSicebucketchallenge.
Writer: Leong Chee Sheng